During the spring semester of my junior year at the Rochester Institute of Technology, I enrolled in a course called Advertising Photography II. In the class, everyone was assigned a group project to create a photography campaign for a brand we connected with. I wanted to create a campaign that helped normalize aspects of society that are considered uncomfortable — like periods. I realized that while period underwear has existed for a while, it’s extremely important for me to make sure that as many people as possible are aware of the existence of these eco-friendly products.
While researching different brands, I came across Kt by Knix and really connected with the company’s mission of inclusivity. As image makers, we have the power to tell stories beyond words, so it was essential to pick a brand that shared similar values.
My artistic vision for the shoot was to advance period equality through photography by creating images that make wearing period underwear seem cute and normal. Along with my classmates Chloe Taddie and Camille Watts, we shot a campaign inspired by Elizaveta Poradina's playful use of color and Wes Anderson's focus on symmetry, with the goal of making periods less taboo. Our colorful, highly stylized photos are a homage to a brand that makes periods a standard topic for people of all genders. Here are the results. —Jordyn Katz
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