Challenging Period Stigma With Kt's New #PeriodOvershare Campaign

Here's how you can get involved. 

 If you’re reading this, there’s a pretty high likelihood that you get a period. And if you get a period, there’s an even higher likelihood you’ve got a story about it. Whether funny, embarrassing, empowering or downright terrifying, periods tend to inspire strong emotions. That’s why by Kt by Knix created the #PeriodOvershare campaign, which aims to fight the stigma against periods by bringing these stories into the open and showing the world there’s nothing to be embarrassed about.


@ktbyknix #PERIODOVERSHARE is here - help us reach our goal of 60,000 donations by sharing the hashtag and tagging us + @periodmovement 🩸 #periodtok #periods #periodtips #periodsbelike #periodstories #periodtiktok #fyp #foryoupage #foryou ♬ Euphoria season 2 is making my brain explode - Mars

So what is it exactly?

For every story using the #PeriodOvershare hashtag, we are partnering with PERIOD. to donate reusable period products to underserved communities.

How does it work?

Make an Instagram Reel or TikTok sharing your own #PeriodOvershare story, then use the #PeriodOvershare hashtag and tag @ktbyknix and @periodmovement in the post. By sharing your story not only are you helping to fight stigma, you’re donating to someone in need.


@ktbyknix @SiSii<3 kicking off our #PERIODOVERSHARE initiative 🩸 share your story by stitching this video & tagging us at @periodmovement + @ktbyknix with the hashtag ✨ we’ll donate reusable period products to LGBTQ+ & BIPOC communities for every overshare 🦋 #fyp #foryoupage #foryou #periodtok #periods #menstrualhealth #menstruation #periodpositive #overshareinyourunderwar #overshare ♬ original sound - KT by Knix


How is it helping?

In the first month since the #PeriodOvershare campaign launched, we’ve donated a total of 619 period products to those who need it the most. It’s a great start but we need YOU to reach as many people as possible.

What does a #PeriodOvershare look like?

Some videos made us cry, some made us laugh. Before sharing your own, you can go through all the videos on the #PeriodOvershare hashtag for examples. Here are some of our favourite #PeriodOvershares we’ve seen so far.



@ktbyknix A #periodovershare repost from @Jas 🍒 - share your story with us and we’ll donate reusable period products to communities in need 🩸 #fyp #foryou #foryoupage #periodtok #periodhumor #periodsbelike ♬ original sound - KT by Knix


Keep those stories coming and remember to bleed confidence.

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