Women Knixteen Loves: Bunny Ghatrora

Meet the co-founder and COO of Ellebox, Bunny, and learn her take on periods, Ellebox and ~life~.

We had the chance to talk to Bunny Ghatrora, co-founder and COO of Ellebox, an online, direct-to-consumer content and education platform focused on products in the personal care space. She's driven by her own experiences navigating Polycystic Ovary Syndrome (PCOS) and is committed to improving the experience for girls as they transition into womanhood. Bunny was recently named Canada's Top Student Entrepreneur of the year.

How old were you when you first got your period? 

I got it 3 days before my 12th birthday (yay!)

Do you remember what it was like the first time you got your period?

Yes! I was miserable. I knew what a period is, but I definitely wasn't expecting it. I ended up crying and begged my mom not to make me leave my house. I was definitely scared, uncomfortable + confused. 

You’ve had a chance to try our ‘Oh-No’ Proof Underwear - what did you think?

I've been wanting to try period panties for a while now. I have light periods, and near day 3-4 I have almost no need for a pad/tampon, so these were perfect. 

I received my 'Oh-No' Proof underwear just a few days before my period started. The panties were great as a backup with tampons + perfect for the light days, when my period was coming to an end.   

What’s your go-to junk food when you’re on your period?

Pizza + chocolate chip cookies!

Why did you start Ellebox?

I started Ellebox with my sister when we realized how few options women had for safe, transparent pads and tampons. The FDA doesn't require companies to disclose their ingredients + when we learned what goes into the products we use every month for 40 years, we wanted to offer women a better option. 

I also have PCOS which are cysts in my uterus. I suffered from really bad cramps, irregular periods and missed school + work when I was on my period because the pain was so bad. My experience navigating PCOS, doctors appointments, finding a solution and managing my period was disheartening and inconclusive. Women's health has always been pushed to the back burner, and this drives me to continue building Ellebox into a brand to celebrate being a woman. 

What advice would you give to teenage girls figuring out ~life~?

Don't be so hard on yourself, because you'll never have it 'figured out.' Enjoy the journey of ~life~ and celebrate small wins and even mistakes. Be proud of your quirks, be excited about your everyday and don't be scared to take a chance. 

Who is your biggest girl crush and why?

Rihanna, do I even need to give a reason? 

If you want to know more about Bunny and Ellebox, follow them on Instagram at @elleboxco and @bravejunglewarrior (you won't regret it, we promise!)

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